Pre-Orders are extremely important. They are the life blood of the comic book store. They help retailers know what books to order and how many. Adam Daughhetee and Steve Niles touched on this in the most recent show but I think this point deserves some explaining.
Given our recent economic troubles and the sheer volume of products out there it can be really difficult, nay, impossible for stores to order everything. This is where you, the consumer, come in. Tell your store what you want! You can do this by submitting orders using the Previews catalog and/or by maintaining a reserve bag or a subscription. It does require work on your part but if you don’t tell your store what you want how will they know to order it for you? It is especially important to pre-order or reserve titles from the smaller publishers. They can get buried in the back of Previews and they might not get ordered. A title like Stuff of Legend, which is totally awesome, is put out through a little known company that can be easily overlooked, but after I read the solicit for it I knew I had to read this book! If enough people pre-order or reserve a book it might give the retailer the confidence to order, and then sell, a couple extra copies of a book and that can mean the world to a smaller publisher.
The important thing is that you tell your store in advance! Tell them before the book comes out that you want it that way they can order it for you. Not only are you helping your store order and sell books but you are guaranteeing yourself a copy of the book you want. It is a win/win/win! Don’t be afraid to ask your store about pre-ordering or reserving books. Ask them what works best for them. I’m sure they will be more than happy to explain their system and help get you the books that you want.
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